Analysing TV Adverts

Use of The Camera:

  • Extreme close up
  • Close up
  • Long shot
  • Wide shot
  • Medium shot
  • Point of view
  • Low angle
  • High angle
  • Over the shoulder 
Conventions of Advert Case Studies:

KFC Zinger Crunch Salad

  • Music - Consistant throughout 
  • Text - Subtitles throughout
  • Social Media Links - None
  • Call To Action - Visit resturants 
  • Logo - Clear, bold logo at the end of advert
  • Slogan - "Servin up soul"
  • Targets - Females, mixed ethnicities
Department Of Health
  • Music - Dark, gloomy 
  • Text - Clear
  • Social Media Links - None
  • Call To Action -  Contact number and website
  • Logo - Subtle, top right corner 
  • Slogan - "Get unhooked"
  • Targets - Adults, 18+
Beyonce Heat
  • Music - Sexualised 
  • Text - Elegant  
  • Social Media Links - 
  • Call To Action - website 
  • Logo - Large, golden, red hues
  • Slogan - 
  • Targets - Women and men









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