ASA

Misleading:

Kellogg's (2009)
  • Advertised as cookies - Not cookies
  • Appear healthier than what they really are - 'Wholesome'
POM Wonderful LLC(2008)

  • Makes it seem as if the product can help consumers to 'cheat' death
  • Too graphic for young audiences

Damart (2005)
  • Content within the envilope did not at all relate to the outside of the letter
  • Unethical - Caused sudden shock/concern and embarrasment for recipients 

Ribena 'Tooth Kind' (2000)





  • Was not 'accredited by the British Dental Association'
  • Had false information on the label - 'Tooth Kind'
Offensive:

Antonio Federici (2010)

  • Sexualisation of religion - Mocked catholisism
  • The ASA stated that the advert mocked roman catholics
  • Nuns cannot have sexual relations, however the nun is pregnant

Junkies Ltd - Promotion for student club night (2010)

  • Offensive - Mocking indivuals with dyslexia 

British Humanist Association (2009)

  • Offensive to religious indivivuals 

Department of Health (2007)

  • Too graphic for younger audiences 
  • Complaints were upheld regarding posters and scaring children 
















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