Slogans

Advertising Techniques:

• Brand summary - Makes the brand's benefits & specialities clear

• Brief - Clear and to the point

• Rhymes - Sticks in the mind, easy to remember

• Repetition of brand name - Repeating something three times or more helps it to 
• become more memorable

• Alliteration - repetition on constanent sounds, similar to rhyming

• Use of second person - Consumer feels spoken to personally and involved in the 
• product or identity on offer

• Use of every/always - Indicates the company's unswerving commitment

• Present tense - Universality/timelessness

• Imperatives - Assertive demands designed to sweep the consumer along in agreement

• Use of capitals - For EMPHASIS

• Humour - Consumers are entertained, so tend to be well disposed be well disposed towards the brand

• Use of puns/word play - Gives second layer of meaning to impress the consumer with its smartness and novelty

• Use of rhyming ('shop' and 'drop')
• Imperatives ('You shop')
• Brief
• word play
• Brand summary ('Shopping delivered to your door')
• Repetiton of brand name (on the image of the bags)