Advertising Techniques: Brand summary - Makes the brand's benefits & specialities clear Brief - Clear and to the point Rhymes - Sticks in the mind, easy to remember Repetition of brand name - Repeating something three times or more helps it to become more memorable Alliteration - repetition on constanent sounds, similar to rhyming Use of second person - Consumer feels spoken to personally and involved in the product or identity on offer Use of every/always - Indicates the company's unswerving commitment Present tense - Universality/timelessness Imperatives - Assertive demands designed to sweep the consumer along in agreement Use of capitals - For EMPHASIS Humour - Consumers are entertained, so tend to be well disposed be well disposed towards the brand Use of puns/word play - Gives second layer of meaning to impress the consumer with its smartness and novelty Use of rhyming ( 'shop' and 'drop' ) I...
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